Tips to Boost Sales with the Help of Packaging Design

When the concept of packaging of products was introduced, it was all about protecting the goods. However, it’s been so song since the product packaging is being used for the branding purposes as well. In this wage of information and commercialism, the success of product packaging depends upon packaging’s ability to support the product safety and branding equally. The reason is that the customers have become busier than ever and they don’t want to spend time on judging about the product’s quality and usefulness without seeing what’s printed on the package about the product.

To make sure that your product does well in the market, you have to pay attention to the packaging design; and you will have to pay attention to the packaging trends in this regard.

The fun factor

You may be familiar with the concept of neuromarketing. It’s mainly about your package’s ability to make the consumers smile. Research suggests that if customers develop positive emotions by looking your product, they will more probably end up buying your product.

Thinking outside the box

Adding an element of surprise in the product package can help you in improving sales. However, you have to make sure that this unusual packaging remains practical. For instance, you may consider designing a shoe package which would not be a conventional box. Or you can consider packing shampoo in something other than the bottle.

The reusability of the package

There would be many people would do not like the product you sell. But then they buy it just because the packaging of your product is useful for them. Even if people buy your product for this very reason, you have a marketing advantage. However, you have to make sure that you are not overdoing the packaging.

An eye on the future

When it comes to boosting of your sales, you have to take care of the balance between recognizability and innovation. It means that the packaging of your product needs to allow the future improvements. If there is no room for improvement in the product packaging, you might have to design the packaging from the scratch in order to meet the rising demands.

Keep an eye on the current trends

While it is good to think outside the box when it comes to product packaging but you have to make sure that this unusual packaging is not being detrimental to your brand. Sometimes, you may just have to stick with the ongoing trends in packaging to be successful.

Why Should the Companies Need To Focus On Reducing Packaging Waste?

With advancement in the production industry, more packaging supplies are being manufactured and used in the packaging of products. Although it is the need of the hour to protect the items with the help of effective packaging, a very few people out of a bunch seem to care about the consequences of waste generated as a result of disposal of packaging materials.

We all know what the huge amount of waste can do to our earth. Now, asking the people to ensure smart use of packaging materials in order to keep environment safer seems almost ridiculous because companies keep producing packaging materials. Therefore, the companies need to promote methods to ensure reduction in the packaging wastes.

A few reasons why companies should make a strategy to reduce packaging wastes are worth mentioning in this article.

The costs can be reduced

If you are working on the reduction of packaging wastes, the immediate reward you are going to get would be in the form of reduction in the packaging costs. You will be working according to a calculation. You will know about the exact amount of packaging materials that you are going to use in the packaging of your products. For this purpose, you will have to see what items can be used more in order to reduce the needs of other items, which can definitely result in the contamination.

Moreover, you will need to see if you are using environment-friendly packaging materials.

Keep in mind the future of environment

Another reason we all should work to reduce the packaging wastes is that our environment depends upon it. With too much waste in the open, the problems like global warming, contaminated water bodies and landfill accumulation become the real threats.

Now the best thing packaging companies can do in order to deal with the demands is to pay attention to the recycling. For this purpose, the companies need to make sure that the materials they are producing are recyclable and reusable. Reusability allows the consumers to keep the packaging supplies for as long as they wish. And recyclability allows the companies to make the items usable once again.

Sustainability is great

We all know how good the sustainability is. You have to make sure that you are producing high quality packaging materials which can withstand the harsh treatments and certain weather changes. And by following sustainability parameters, you can make sure that the materials being used in the packaging are not harmful for the environment even if they are disposed in the open or in the recycling cans.

Saving our environment needs to be the top priority of every one of us. Although it is a huge responsibility of the companies to ensure sustainability of packaging materials, the general consumers also need to play their part.

Packaging Supplies That Your Business Needs

2020 was a crazy year for everyone. Never before has our new age economy have to come to terms with such a daunting amount of changes and economic twists and turns. Consequently, the eCommerce industry has absolutely taken off in the past year. While this industry was steadily growing for the past 10 years or so, the pandemic and related factors have exemplified what it means to be an eCommerce business and shown how profitable and convenient this industry can be. One thing I noticed is that there were many small attempts at various eCommerce businesses, but many small business owners seemed to struggle with the details and complications that arise from attempting to own and operate your own eCommerce business. I’ve made this list as a few tips and tricks to help guide you in your first eCommerce business. Time to get in on the action!

My first tip to you is to invest in some quality packing and shipping supplies. I’m talking boxes, poly bags, packing tape, bubble wrap, all of that stuff. Obviously, you don’t need to buy all of these things, but I wanted to give you a few examples of how important your packaging and shipping supplies are going to be. After all, this package going out to your customers is likely the only physical interaction your customers will have with you; you need to make sure you get it right. Different packages or boxes are good for different products. For example, clothing or similar items don’t need a cardboard box or something like that. Just use poly bags and a weather proof package and that will do the trick! More fragile or bulky items may need a box of some sort, so be sure to pack lots of packing materials like bubble wrap or packing peanuts in the box as well. Remember, this is likely the only physical interaction you will have with your customer, and it’s important to keep a healthy relationship with these customers. 

Another tip I have for you is to take advantage of all the resources available to you online. Since you are owning and operating your own eCommerce business, the internet is going to be your best friend! There are so many different ways to get started with your business and start selling things online to people all over the world. There are specific apps and programs that make building your website, platform, and business easier and more efficiently. Certain programs like Shopify are designed for people who don’t necessarily know how to write code or work with designing websites in any complicated ways. This program is perfect for me, since I am a complete neanderthal when it comes to working with computers. 

Another helpful tip is to, once you’ve established your website and store online, enable tracking via google analytics or something similar. This can help you determine who your customers are and what they like about your product. Knowing more information about your customers will help you create ads that specifically target them and will generate more traffic on your website, which translates to more sales. Gathering data on your customers will allow you to create ads through Facebook, Instagram, or other social media that you know your customers are regularly using. This is a super good way to generate more sales!

Efficient Packing Your Car for Moving

When you work with a moving company, you basically let the movers to handle moving of everything to the new home. Nevertheless, there are certain items which can be regarded as non-allowable in the moving industry. These non-allowable items are the ones that moving companies don’t agree on loading in their trucks. As a matter of fact, these non-allowable items mainly include such valuables which you wouldn’t want anyone to handle other than you.

Having that said, you will need to load such items in your car while moving to the new home. So, your car needs to be fully capable of accommodating the items you want to move by yourself.

What are non-allowable items?

Generally, movers load majority of your items into their trucks in order to move them to your destination. But non-allowable items are the ones they would never load into their trucks for a number of reasons. To know about it, you have to understand what non-allowable items really are. For this purpose, you can read the company’s policy.

The non-allowable items we are talking about in this context include the items which the moving companies never move in any circumstances. These are the items which you would need to move by yourself. For instance, there are some hazardous items which may include aerosols, paints and pesticides. Plants and foods are not strictly non-allowable items but there are several types of plants and perishable foods which the moving company wouldn’t load in their trucks. Another category includes highly personal or financially highly valued items. Such items usually include passports, medication, keys, tax documents, and jewelry. Hence, packing of such items and loading them into your own car should be your top priority.

Practice the packing and loading

Packing non-allowable items and loading them into your car is not something which you would be able to do easily in the first attempt. As a matter of fact, you should wary about safety of those items. Now, you should learn about packing your items but you first have to analyze the storage capability of your car. Look at the passenger seats, floor, roof, and trunk of the car. These areas may be quite enough to accommodate your non-allowable items. Make sure that you are leaving room for the family members and pets. If you have too many of these items and you find no way to adjust everything in your car, you can rent another car for this purpose.

BUBBLE WRAP CAN BE RECYCLED, BUT HOW?

Bubble wrap has long been one of the most important packaging materials for the past 60 years. Thanks to its flexible design, its flexibility ensures that you can use it as a protection device for valuables of any size or shape. Even though bubble wrap can protect goods from damage during transport, it is essential to consider its effects on the environment. Is bubble wrap able to be recycled, for instance? In this article, you will find a look at eco-friendly alternatives to bubble wrap and find out if bubble wrap is environmentally friendly.

Bubble Wrap: What Is It?

The product was initially named "Bubble Wrap," and many millions of shipments have been protected with it worldwide since then. The first computers that IBM shipped were expensive, heavy, and bulky. It was difficult to preserve these shipments from damage because the only protection available was paper, sawdust, and horsehair. All of which were unsuitable in a blatant manner. Developed by Sealed Air Corporation in 1957, Bubble Wrap, a trademark still used today, revolutionized the container packaging industry when thin sheets filled with air pockets were invented.

Bubble Wrap is Made of What?

It is important to note that innovation played a significant role in creating the trademarked product. It is not unusual for each bubble wrap sheet to have thousands of tiny air pockets sealed with plastic. To protect your valuables during shipping, a layer of air pockets serves as a protective barrier, shielding them from bumps that are inevitable while sending packages.

Is Bubble Wrap Recyclable?

It is possible to recycle bubble wrap in your ordinary recycling container, just like you do with any other plastic. As a result, it will be collected and delivered to a facility that will recycle it to make clothing and garden furniture. It is worth mentioning that plastic can even last for decades or centuries after it is created, even though it is recyclable and biodegradable.

Bubble wrap is one of the most reliable forms of packaging protection on the market today. It can be used to protect the latest technology as well as fine jewelry. There have been several changes in recent years that have increased the scrutiny of the industry. It wasn't long ago when Amazon, an international online retailer, introduced non-recyclable bubble wrap envelopes. This led to a media uproar in the U.S. Having endured heavy backlash from the public, and they changed their packaging from cardboard and paper to a more sustainable alternative.

Despite that, we remain faced with a problem: due to a lack of recycling and the proliferation of bubble wrap, we contribute to a plastic waste pandemic, a polluting effect on the oceans, and an escalating landfill problem.

Nevertheless, you should make sure that you consider the environmental impact before using oil-based plastics as a package protection material. With every package that you send, you can contribute to saving the planet. There are so many eco-friendly alternatives available that you can choose from, many of which are already made from recycled materials.

The Importance of Packaging Machinery Predictive Maintenance

 

Predictive maintenance is something that the packaging industry absolutely needs. When you look at machinery maintenance for packaging, most think of preventative forms of this. This is of course, one of the most important parts. It basically helps you handle the problem before it become as a problem. When you work with this, it basically allows for the machinery to keep and start running once more. They also offer you the least amount of downtime as a firm, allowing you to get more packaging out than ever before. 

What is It and why is it Important? 

Basically, predictive maintenance is a kind of packaging type of machinery that lets the machinery, along with the assets that are related, get monitored through a computerized, manual process that lets you predict the assets that will need to be repaired or maintained in some way or another. 

Why is it important you might ask? It’s responsible for keeping everything up and running. That’s because, it lets you replace everything before it becomes an issue. So let’s say you’ve got two companies competing in consumer goods.  You can use predictive maintenance to handle the problems before a packaging line goes down. 

Instead of needing to shut down, contact someone to fix this, and then wait before it’s resolved, this maintenance plan beforehand all make sure that all of the dynamics necessary for a packaging line are implemented before you even start, offering the best, and most important predictive maintenance that’s out there, and that’s possible. 

While there is some irregularity, if you monitor this, then everything runs under optimal conditions. You can put together the best equipment numbers, identify problems within the machines, and everything comes together at an expected baseline, and is adjusted before everything fails. This saves you major costs down the line, and also doesn’t delay shipment in businesses such as this. 

How to use this 

There are a few ways for you to use this. First, you can set up machinery that has the predictive maintenance naturally built into there, and then, you can focus on the metrics that are necessary for identifying various issues. 

When your computer is able to find the irregularities that are present there, and then, through the use of metrics, they can identify this, and then, when the anomalies are taken care of, then the operator is notified. Then of course, maintenance that’s done by technicians look to identify everything that must be replaced, or what needs to occur. Not every single packaging machinery uses the predictive maintenance that’s built within it, and sometimes, this is augmented, but that’s not always true. 

The best way to actually handle this though, is through working with a technician, as they can look at the required metrics, and anything else that they need to watch out for, setting up the functionality of this, and also track performance metrics that you have. The numbers are then recorded, moving away from the baseline, identifying the areas of issue, and what changes need to occur. 

This means that the technician helps to figure out the best repairs, tweaks, or your replacements that must be done before the item breaks down, offering you a chance to decrease this downtime along the line of packaging, saving you a lot in costs that are there, and also will help with decreasing a lot of problems down the road. So definitely consider this if you’re looking to beef up your system, as it can help with improving the whole thing, and also prevents the worst from happening as well.

How Packaging Supplies are Influencing the Warehouse Layouts and Efficiency

 The right packaging choices not only matter with customers, but also the warehouse that you ship out from. Your packaging choice impacts the floor design.

For instance, if you have ten different boxes of ten different sizes and shapes, it can be cumbersome to put this together. Having them lined up in a haphazard way will minimize efficiency and create problems with speed and flow.

The other problem is that if your packaging supplies are not organized, it impacts the stacking ability. When improperly stacked, the items will topple over, spilling before it even leaves the door. Packaging with the appropriate stacking abilities will make it easier to get things out the door.

In turn, this also improves the flow of goods, allowing for faster, efficient experiences that improve the speed of your items, and with packaging choices, impacting the flow of these goods and designs will ensure that the items are stronger, more fortified, and better for you to use as well. 

Storage-Optimized Supply Formats 

There's some supply formats that are not properly optimized, and a lot of these need to be storage optimized. 

Flat pack is the way to go. This is where the boxes are in a flat shape, and from there built to craft the item inside. a flat pack is faster, more efficient, but does require a labor station to put it together. However, when compared to built out boxes, it takes up less space.

Some companies have also used the built out dispensers that are ergonomic. It does save time on the assembly stage, so if you’re worried about it taking too long, then you might want to use this. If speed is more of a focus, have the boxes premade, but if you can sacrifice a little bit of speed for less warehouse space, then consider using the flat packed system.

How Auto Labeling and Packaging stations Have Evolved 

A lot of auto labeling and packing stations have grown in many cases. There's now supplies designed for minimal motion. 

Auto labeling allows for the products to be automatically labeled. Supplies and packaging stations are also making it so that the items get out to the customers without having to throw this around.

Mobile Packaging Carts and Pods 

Another thing that’s also come out is mobile packaging carts and pods. These are pods and carts that drive around, getting everything that they need. This is good for those areas where you don’t want a bunch of workers trying to find the box. The cart just owes over, gets the right box, and goes from there. It also reduces errors too, since you can get the correct one, and also ensures that inventory is not compromised because one person is grabbing all of the boxes, making sure that’s there. 

Packaging for Labor Retention and Safety 

Putting together the packaging in a manner that makes it easy to go around and get packaging to the appropriate places is good. 

Having it set up in a manner where people know where to go, and are able to effectively get the packaging put together, and organized in an appropriate way, is great. Doing so helps keep labor retention high, since people aren’t flustered by the current stream of packaging. It also ensures proper safety, so you’re able to minimize problems, and from there, improve the experience. 

Your packaging can help improve efficiency in a warehouse, and offer faster outputs. Consider this when building your packaging experience, and choose your boxes wisely for your own success, and the success of the assembly line.