When the concept of packaging of products was introduced, it
was all about protecting the goods. However, it’s been so song since the
product packaging is being used for the branding purposes as well. In this wage
of information and commercialism, the success of product packaging depends upon
packaging’s ability to support the product safety and branding equally. The
reason is that the customers have become busier than ever and they don’t want
to spend time on judging about the product’s quality and usefulness without
seeing what’s printed on the package about the product.
To make sure that your product does well in the market, you
have to pay attention to the packaging design; and you will have to pay attention
to the packaging trends in this regard.
The fun factor
You may be familiar with the concept of neuromarketing. It’s
mainly about your package’s ability to make the consumers smile. Research
suggests that if customers develop positive emotions by looking your product,
they will more probably end up buying your product.
Thinking outside the box
Adding an element of surprise in the product package can
help you in improving sales. However, you have to make sure that this unusual
packaging remains practical. For instance, you may consider designing a shoe
package which would not be a conventional box. Or you can consider packing
shampoo in something other than the bottle.
The reusability of the package
There would be many people would do not like the product you
sell. But then they buy it just because the packaging of your product is useful
for them. Even if people buy your product for this very reason, you have a
marketing advantage. However, you have to make sure that you are not overdoing
the packaging.
An eye on the future
When it comes to boosting of your sales, you have to take
care of the balance between recognizability and innovation. It means that the
packaging of your product needs to allow the future improvements. If there is
no room for improvement in the product packaging, you might have to design the
packaging from the scratch in order to meet the rising demands.
Keep an eye on the current trends
While it is good to think outside the box when it comes to
product packaging but you have to make sure that this unusual packaging is not
being detrimental to your brand. Sometimes, you may just have to stick with the
ongoing trends in packaging to be successful.
